A DMC with European and Global Reach
Bonfire Travel, headquartered in Switzerland — right in the heart of Europe — delivers corporate MICE programmes, incentive travel, year-end events, and leadership retreats across the whole of Europe, and worldwide through our integrated operations.
In 2027, we mark our tenth year in business.
Our Story
Bonfire Travel was founded in 2017 with a clear conviction: that corporate events deserve the same precision, discretion, and accountability as any other business-critical service.
From our headquarters in Switzerland, we have grown deliberately. We built our corporate client base across Europe — from the Alpine region and German-speaking markets, to the United Kingdom and Ireland, to Scandinavia, Iberia, Southern Europe, and beyond. We deepened our network of preferred suppliers across the continent, and refined the compliance processes that regulated sectors require — from pharmaceutical investigator meetings in Basel and Lucerne, to financial off-sites in Zurich, Frankfurt and London, to large-scale year-end celebrations across the Alpine region and the wider European market.
In late 2025, we acquired Upashana Travel Expert LLP, integrating an established specialist in tailored worldwide travel into the Bonfire group. Upashana now operates as our dedicated division for individual and small-group programmes — managing bespoke itineraries for executive clients, family offices, and VIP guests across more than twenty countries. This brought a complete worldwide tailored-travel capability in-house, rather than relying on intermediaries.
In May 2026, we formalised our Asia-Pacific presence by founding Bonfire Global Pty Ltd in Australia. From this dedicated office, we manage programmes in both directions: inbound for Australian, New Zealand, and Fijian corporate clients running events into Europe, and outbound for European clients travelling into the Asia-Pacific region.
Bonfire today operates from Switzerland across Europe, Asia-Pacific, and worldwide — supported by a curated network of preferred and trusted suppliers and certified destination guides across the destinations we serve. Every client works directly with senior decision-makers throughout the project lifecycle.
In 2027 we celebrate ten years of Bonfire Travel.
Leadership
Lisa Keller
Director · Founder
Based in Switzerland, Lisa leads Bonfire’s European operations and client relationships. Her work focuses on corporate MICE delivery, supplier negotiation, and on-site event management across Switzerland and the wider European market.
Dheeraj Sood
Director & Managing Partner
Dheeraj leads product development, supplier partnerships, and the integration of Bonfire’s worldwide operations across Europe, Asia-Pacific, and the Middle East.
One Group, Three Companies
Bonfire Travel
Europe —
We Go The Extra Mile
MICE & Groups
Tailored travel
Bonfire Global
Australia & New Zealand — Downunder And Beyond
MICE & Groups
Tailored travel
Upashana Travel Expert
Asia & Middle East —
Where History Meets The Horizon
MICE & Groups
Tailored travel
Sustainability & Responsibility
Bonfire Travel is a member of the Swisstainable programme (Level I – committed) by Switzerland Tourism. For pharma and life-sciences clients, we work in line with the EFPIA, IFPMA and Pharmig codes on meeting hospitality, transfer-of-value documentation and venue suitability. All attendee data is processed in compliance with data-protection law (revFADP and GDPR).
We work preferentially with venues, hotels and transport partners that hold recognised sustainability certifications — across Switzerland and Europe. On request, we provide event-level CO₂ footprint reporting, supporting our clients’ CSRD reporting obligations.
Memberships & Accreditations
Member, Switzerland Tourism Board
Swisstainable (Level 1 – committed)
Member, European Tour Operators Association (ETOA)
IATA TIDS registered
Partners
At Bonfire Travel, great events start with great partners. We work with a carefully selected network of trusted venues and suppliers across the destinations we serve.
